Daughter hugging her father

Compare Memoria Funerals with Pure Cremation

Both Memoria Funerals and Pure Cremation specialise in direct cremation plans, but there are some important differences in available plans, pricing, independent ratings and cancellation fees between the two providers. 

    Get a free quote

    Just fill out your details below and we'll contact you with a free quote









    By clicking submit you agree to our Privacy Policy and agree we may use the contact details provided to contact you. Mainland UK only.

    A clear £1,595 price, whatever your circumstances

    When comparing direct cremation plans, one of the first things that many people consider is the cost.

    The Memoria Funerals Direct Cremation Plan has a standard price of £1,595, with the option to pay in monthly instalments of £31.65*.

    Unlike providers that publish their funeral plan prices upfront, Pure Cremation requires customers to submit personal and contact details before revealing the price you will pay for your funeral plan.

    *Based on a Direct Cremation Plan purchased over 5 years. Total price paid would be £1,962.35, including a first payment of £95.

    A lower cancellation fee

    If you change your mind after the applicable cooling-off period, Memoria Funerals’ cancellation fee is £95.

    Pure Cremation’s published cancellation fee is currently £350.

    Memoria: One of the UK’s leading funeral providers

    Memoria Funerals is part of the Memoria Group. We are one of the UK’s largest and most established funeral providers and crematoria operators, with decades of experience supporting over 20,000 families each year.

    We own and operate 11 crematoria across England, Scotland and Wales, and each one upholds The Memoria Standard: our commitment to trust, specialist expertise, fair value and compassionate care. 

    Our teams are proud to deliver the Memoria Care Promise providing clear guidance, personal support and genuine care, every step of the way.

    5 stars from Fairer Finance, compared with 3 stars for Pure Cremation

    We understand that price isn’t the only important consideration when choosing a funeral plan.

    Memoria’s Direct Cremation Plan is rated 5 stars by independent experts Fairer Finance, compared with 3 stars for Pure Cremation.

    Fairer Finance assesses direct cremation plans against a range of product features and customer protections, providing an independent way to compare plans beyond price alone.

    We’re one of MoneySavingExpert’s top funeral plan providers

    Memoria Funerals is featured in MoneySavingExpert’s prepaid funeral plan guide and is named as one of the top funeral plan providers for direct cremations.

    Pure Cremation is not currently a featured provider.

    MoneySavingExpert also identifies Memoria as offering the joint-cheapest direct cremation plan among the providers featured in its guide.

    Over50choices also calls out Memoria as ‘The Best Prepaid Direct Cremation Plan’.

    Excellent customer reviews

    Memoria Funerals has a 4.9 Excellent Trustpilot rating, which gives us the highest satisfaction rating in the industry.

    Pure Cremation currently has a 4.8 Excellent Trustpilot rating.

    Trustpilot ratings can change. Please check the latest ratings when comparing providers.

    How Memoria Funerals compares with Pure Cremation

    • Feature
    • Pure Cremation
    • Memoria Direct Cremation Plan
    • Funeral plan price
    • Personalised quote
    • £1,595 published price
    • Required to share personal and contact details to see a price
    • Fairer Finance rating
    • Trustpilot rating
    • 4.8
    • 4.9
    • Featured in MSE prepaid funeral plan guide
    • Featured in Over50choices Best Prepaid Direct Cremation Plans
    • Strongest Overall Choice
    • Cancellation fee after applicable cooling-off period
    • £350
    • £95
    • Funeral director and cremation fees
    • Collection from a hospital in mainland Britain
    • Support with arrangements and paperwork
    • Return of ashes
    • Removal of medical devices such as pacemakers
    • Larger coffin if required

    We’re here to help

    We believe comparing funeral plans should be straightforward. With decades of experience supporting families, we’ll never pressure you into a decision. We just want you to understand your options and decide at your own pace.That’s why you can easily see our £1,595 price. There’s no hard sell, and no rush, just clear guidance, straightforward options and compassionate support.

    Why choose a Memoria Funerals Direct Cremation Plan?

    • £1,595 clear published price
    • Flexible ways to pay
    • No need to provide contact details just to see the price
    • 5-star Fairer Finance rated plan
    • 4.9 Excellent Trustpilot rating
    • Named as one of MoneySavingExpert’s top prepaid funeral plan providers
    • Named as ‘The Best Prepaid Direct Cremation Plan’ by Over50choices
    • £95 cancellation fee after the cooling-off period
    • Own crematoria across mainland UK
    • The Memoria Group supports over 20,000 families each year, across England, Scotland and Wales

    Is direct cremation the right choice for you?

    More people than ever are choosing a direct cremation because it can reduce the stress, ceremony and cost of organising a traditional funeral. It’s the right choice for some people, but you might prefer the opportunity to hold a small gathering at the crematorium and say a personal goodbye – a simple attended funeral, without all the bells and whistles, isn’t as expensive as you might think.

    This is why Memoria Funerals has two attended funeral plans: The Personal Plan includes a small funeral service at the crematorium, held at an off-peak time. This option costs from £2,495. If you would like a more comprehensive plan, with no restrictions on timings or the number of family and friends who can attend, the Memoria Funerals Celebration of Life Plan costs from £3,095.

    Choosing one of these options may also mean that you don’t need to organise a separate memorial service, which can also save you money as well as giving your loved one the chance to gather and say their goodbyes.

    Prefer to speak to someone?

    Contact our friendly team and we can talk you through your options, in your time with no obligation to purchase.