Both Memoria Funerals and Pure Cremation specialise in direct cremation plans, but there are some important differences in available plans, pricing, independent ratings and cancellation fees between the two providers.
Both Memoria Direct Cremation and Pure Cremation offer prepaid direct cremation plans. But there are important differences in price, independent ratings, cancellation fees and how easy it is to find out what you will pay.
When comparing direct cremation plans, one of the first things that many people consider is the cost.
The Memoria Funerals Direct Cremation Plan has a standard price of £1,595, with the option to pay in monthly instalments of £31.65*.
Unlike Pure Cremation, which offers personalised pricing, there’s no need to enter your contact details to find out how much you would pay.
*Based on a Direct Cremation Plan purchased over 5 years. Total price paid would be £1,962.35, including a first payment of £95.
To understand how Pure Cremation’s personalised pricing compares with ours, we obtained 80 Pure Cremation quotations between 7 – 12 August 2026.
Our price check covered:
Pure Cremation quotes tested | Memoria Funerals |
|---|---|
| £1,895 to £2,395 | £1,595 |
Pure Cremation prices shown are before the temporary £100 promotional discount available at the time of testing. Individual Pure Cremation quotations may vary.
If you change your mind after the applicable cooling-off period, Memoria Funerals’ cancellation fee is £95.
Pure Cremation’s published cancellation fee is currently £350.
Thanks to its extensive advertising and TV campaigns, Pure Cremation is one of the UK’s best-known direct cremation providers and has helped to raise awareness about direct cremation and make it a more popular choice.
Memoria Funerals is part of the Memoria Group. We are one of the UK’s largest and most established funeral providers and crematoria operators, with decades of experience supporting over 20,000 families each year. We own and operate 11 crematoria across England, Scotland and Wales, and each one upholds The Memoria Standard: our commitment to trust, specialist expertise, fair value and compassionate care. Our teams are proud to deliver the Memoria Care Promise providing clear guidance, personal support and genuine care, every step of the way.
We understand that price isn’t the only important consideration when choosing a funeral plan.
Memoria’s Direct Cremation Plan is rated 5 stars by independent experts Fairer Finance, compared with 3 stars for Pure Cremation.
Fairer Finance assesses direct cremation plans against a range of product features and customer protections, providing an independent way to compare plans beyond price alone.
Memoria Funerals is featured in MoneySavingExpert’s prepaid funeral plan guide and is named as one of the top funeral plan providers for direct cremations.
Pure Cremation is not currently a featured provider.
MoneySavingExpert also identifies Memoria as offering the joint-cheapest direct cremation plan among the providers featured in its guide.
Over50choices also calls out Memoria as ‘The Best Prepaid Direct Cremation Plan’.
Memoria Funerals has a 4.9 Excellent Trustpilot rating, which gives us the highest satisfaction rating in the industry.
Pure Cremation currently has a 4.8 Excellent Trustpilot rating.
Trustpilot ratings can change. Please check the latest ratings when comparing providers.
Direct cremations offer an alternative to a traditional funeral, with no service or mourners present. They prioritise simplicity and affordability, while still offering a respectful farewell. Pure Cremation and Memoria Direct Cremations both specialise in direct cremations and offer similar services. Below you’ll see a side-by-side comparison of what’s included when arranging an unattended direct cremation.
*Pure Cremation prices were obtained online between 7- 12 August 2026 using 80 customer scenarios from ages 18-80, and across eight locations across England, Wales and Scotland. Quotes ranged from £1,895 to £2,395 before a temporary £100 Pure Cremation promotional discount available at the time of testing. Memoria Direct Cremation Plan price: £1,595. Individual Pure Cremation quotations may vary.
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More people than ever are choosing a direct cremation because it can reduce the stress, ceremony and cost of organising a traditional funeral. It’s the right choice for some people, but you might prefer the opportunity to hold a small gathering at the crematorium and say a personal goodbye – a simple attended funeral, without all the bells and whistles, isn’t as expensive as you might think.
This is why Memoria Funerals has two attended funeral plans: The Personal Plan includes a small funeral service at the crematorium, held at an off-peak time. This option costs from £2,495, which is only around £100 more than a direct cremation with Pure Cremation*.
If you would like a more comprehensive plan, with no restrictions on timings or the number of family and friends who can attend, the Memoria Funerals Celebration of Life Plan costs from £3,095.
Choosing one of these options may also mean that you don’t need to organise a separate memorial service, which can also save you money as well as giving your loved one the chance to gather and say their goodbyes.
*Based on Pure Cremation prices which were obtained online between 7 -12 August 2026 using 80 customer scenarios from ages 18-80, and across eight locations across England, Wales and Scotland. Quotes ranged from £1,895 to £2,395 before a temporary £100 Pure Cremation promotional discount available at the time of testing. Memoria Funerals Direct Cremation Plan price: £1,595. Memoria Funerals Personal Plan price: £2,495. Memorial Funerals Celebration of Life Plan price: £3,095. Individual Pure Cremation quotations may vary.
Price comparison research was conducted between 7 – 12 August 2026. Third-party ratings, prices and guide inclusions were checked in August 2026 and may change. Individual Pure Cremation quotations may vary. Please check the latest information from each provider before purchasing a funeral plan.
We believe comparing funeral plans should be straightforward.
That’s why you can see our £1,595 price online without giving us your contact details. You can review the information you need and make your decision in your own time.
Yes, Memoria Funerals can help arrange a funeral even if no funeral plan is in place. We will explain the available options and provide clear pricing so you can make informed decisions.
The Memoria Funerals team offers compassionate, professional support throughout the entire process, helping with legal requirements, practical arrangements and any questions you may have.
Options include no-fuss direct cremations, or attended funerals with a service, allowing families to choose a farewell that best suits their needs and wishes.
